The Four Cs of Israel Advocacy

Yisrael Medad, Research Fellow, Menachem Begin Heritage Center and Deputy Editor, English Edition of the Anthology of the Writings of Ze'ev Jabotinsky

Researcher and pro-Israel activist Yisrael Medad is a true advocacy veteran - and has seen a lot since he first arrived in 1966.

What's his plan for Israel's PR in the social media age? Watch to find out. #time2talk